Objects of Desire: Consumer Behaviour in Shopping Centre...

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Business & Economics - Sales & Marketing
Objects of Desire: Consumer Behaviour...

Objects of Desire: Consumer Behaviour in Shopping Centre Choices

Name: Objects of Desire: Consumer Behaviour in Shopping Centre Choices
ISBN: 9781403901705

Charles Dennis

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What determines where people shop? Why would shoppers visit one shopping center rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centers. Developers wish to plan, build and/or improve shopping centers to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking.

Категории:

Business & Economics - Sales & Marketing

Година:

2005

Издателство:

Palgrave Macmillan

Език:

english

Страници:

304

ISBN 10:

1403901708