Cambridge English for Marketing - Teacher's Notes
Day Jeremy, Robinson Nick.
Cambridge English for Marketing covers a wide range of marketing topics, from understanding the role of marketing in an organisation through to launching a new product. The ten standalone units allow learners to focus on the areas of marketing most important to them and as well as teaching specialist vocabulary and marketing theory, the course also develops job-specific skills such as carrying out marketing audits, preparing marketing campaigns, organising events and developing digital marketing strategies. The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online.
Година:
2010
Издателство:
Cambridge University Press
Език:
english
Страници:
143
Файл:
PDF, 1.19 MB
IPFS:
,
english, 2010