World as Laboratory: Experiments with Mice, Mazes, and Men
Rebecca Lemov
Deeply researched,World as Laboratorytells
a secret history that’s not really a secret. The fruits of human
engineering are all around us: advertising, polls, focus groups, the
ubiquitous habit of “spin” practiced by marketers and politicians. What
Rebecca Lemov cleverly traces for the first time is how the absurd, the
practical, and the dangerous experiments of the human engineers of the
first half of the twentieth century left their laboratories to become
our day-to-day reality.
a secret history that’s not really a secret. The fruits of human
engineering are all around us: advertising, polls, focus groups, the
ubiquitous habit of “spin” practiced by marketers and politicians. What
Rebecca Lemov cleverly traces for the first time is how the absurd, the
practical, and the dangerous experiments of the human engineers of the
first half of the twentieth century left their laboratories to become
our day-to-day reality.
Категории:
Година:
2006
Издателство:
Farrar, Straus and Giroux
Език:
english
Страници:
304
ISBN 10:
0374707294
ISBN 13:
9780374707293
Файл:
PDF, 7.67 MB
IPFS:
,
english, 2006
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